An App Store experiment finishes with an apparent winner. The new screenshots produced a higher conversion rate than the original page, and the team is ready to make them permanent.

In its press release highlighting apps that have been optimized for the iPhone Duo, Apple said the App Store will label apps that are "Made for iPhone Duo". In order for an app to be optimized for the ...

Distribute your apps and games on the App Store and reach people on more than 2 billion devices around the world. Take advantage of discovery features, a world-class commerce platform, marketing tools ...